Raji Srinivasan
23 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-2508-9630
McCombs School of Business, University of Texas at Austin, Austin, TX, 78712, USA
Publications
- Greetings from the new JAMS editorial team — Journal of the Academy of Marketing Science 2025
- Corporate lobbying and product recalls: an investigation in the U.S. medical device industry — Journal of the Academy of Marketing Science 2022
- Pandemics and marketing: insights, impacts, and research opportunities — Journal of the Academy of Marketing Science 2021
- When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors — Journal of Marketing 2021
- Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment — Journal of Marketing 2019
- With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management — Journal of Marketing 2019
- Effects of offline ad content on online brand search: insights from super bowl advertising — Journal of the Academy of Marketing Science 2018
- Corporate Board Interlocks and New Product Introductions — Journal of Marketing 2018
- Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings — Journal of Marketing 2017
- Advertising Effectiveness: The Moderating Effect of Firm Strategy — Journal of Marketing Research 2016
- Dynamic relationships among R&D, advertising, inventory and firm performance — Journal of the Academy of Marketing Science 2014
- When Do Transparent Packages Increase (or Decrease) Food Consumption? — Journal of Marketing 2013
- Social Influence Effects in Online Product Ratings — Journal of Marketing 2012
- Should Firms Spend More on Research and Development and Advertising during Recessions? — Journal of Marketing 2011
- Vicarious Learning in New Product Introductions in the Early Years of a Converging Market — Management Science 2007
- Advertising, Research and Development, and Systematic Risk of the Firm — Journal of Marketing 2007
- Supplier Performance in Vertical Alliances: The Effects of Self-Enforcing Agreements and Enforceable Contracts — Organization Science 2006
- Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains — Journal of Marketing 2006
- The Emergence of Dominant Designs — Journal of Marketing 2006
- Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing — Journal of Marketing 2005
- First in, First out? The Effects of Network Externalities on Pioneer Survival — Journal of Marketing 2004
- Technological Opportunism and Radical Technology Adoption: An Application to E-Business — Journal of Marketing 2002
- The dot.com retail failures of 2000: Were there any winners? — Journal of the Academy of Marketing Science 2002