The dot.com retail failures of 2000: Were there any winners?
Vijay Mahajan, Raji Srinivasan, Jerry Wind
Journal of the Academy of Marketing Science · 2002 · Volume 30 · Issue 4
Abstract
In the year 2000, several dot.com retailers filed for bankruptcy, shut down their operations, or faced the risk of their stock being delisted on the stock market. But did any dot.com retailer do it right? Were there any winners? If yes, who are these winners? What is the product and firm profile of these winners? What lesson, if any, can be learned from these winners and losers? This article addresses these questions based on a study of 48 dot.com retailers, conducted in December 2000. The study identified 1–800contacts.com as the sole winner, using two performance indicators: percentage change in stock price since the initial public offering and stock options underwater. Based on a proposed conceptual framework of product and firm characteristics, the profile of 1–800contacts.com is compared with the hypothesized winner, Amazon.com, and other dot.com retailers. Implications of the study and limitations and opportunities for future research are discussed.
Keywords
Stock Market, Stock Price, Venture Capitalist, Initial Public Offering, Stock Option
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