Ram C. Rao

25 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9532-3176

Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

Publications

• Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? — Marketing Science 2024
• Pricing Under Dynamic Competition When Loyal Consumers Stockpile — Marketing Science 2021
• Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites — Marketing Science 2020
• New Product Preannouncement: Phantom Products and the Osborne Effect — Management Science 2019
• Search Advertising: Budget Allocation Across Search Engines — Marketing Science 2019
• A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement — Journal of Marketing Research 2017
• Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites — Management Science 2016
• Invited Editorial—A Descriptive Analysis of Publications inMarketing ScienceOver Its History — Marketing Science 2015
• Consumer Stockpiling and Competitive Promotional Strategies — Marketing Science 2014
• Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain — Marketing Science 2012
• Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing — Marketing Science 2006
• Consistent Assortment Provision and Service Provision in a Retail Environment — Marketing Science 2002
• Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets — Marketing Science 2001
• Supermarket Competition: The Case of Every Day Low Pricing — Marketing Science 1997
• Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market? — Journal of Marketing 1995
• Double Couponing and Retail Pricing in a Couponed Product Category — Journal of Marketing Research 1995
• A Model of Stochastic Variety-Seeking — Marketing Science 1994
• Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles — Marketing Science 1993
• Pricing and Promotions in Asymmetric Duopolies — Marketing Science 1991
• The Role of Experience in Information use and Decision Making by Marketing Managers — Journal of Marketing Research 1990
• Compensating Heterogeneous Salesforces: Some Explicit Solutions — Marketing Science 1990
• Estimating Continuous Time Advertising-Sales Models — Marketing Science 1986
• Note—A Note on Optimal and Near Optimal Price and Advertising Strategies — Management Science 1985
• Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation — Journal of Marketing Research 1985
• Multilocation Plant Sizing and Timing — Management Science 1977