Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain

Marketing Science · 2012 · Volume 31 · Issue 1

Abstract

Jain [Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31 (1) 36–51] examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.

Keywords

game theory, hyperbolic discounting, behavioral economics

Enable JavaScript for citation tools and additional paper interactions.