Ravi Mehta

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2664-1626

College of Business, University of Illinois at Urbana-Champaign, 330 Wohlers Hall, Champaign, IL, 61820, USA

Publications

• Sweet ideas: How the sensory experience of sweetness impacts creativity — Organizational Behavior and Human Decision Processes 2022
• Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior — Journal of Marketing 2022
• Technology devalues luxury? Exploring consumer responses to AI-designed luxury products — Journal of the Academy of Marketing Science 2022
• Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity — Journal of Consumer Research 2019
• When red means go: Non-normative effects of red under sensation seeking — Journal of Consumer Psychology 2017
• Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance — Journal of Consumer Research 2017
• Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity — Journal of Consumer Research 2016
• When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle — Journal of Consumer Research 2014
• Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition — Journal of Consumer Research 2012
• Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison — Journal of Consumer Research 2011