Robert B. Woodruff

12 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Tennessee, Tennessee, USA

Publications

• French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparison — Journal of the Academy of Marketing Science 2004
• Serving the marketing discipline through journal reviews — Journal of the Academy of Marketing Science 2003
• Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context — Journal of Marketing 2002
• Customer value: The next source for competitive advantage — Journal of the Academy of Marketing Science 1997
• Marketing in the 21st century customer value: The next source for competitive advantage — Journal of the Academy of Marketing Science 1997
• Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences — Journal of Consumer Research 1994
• Book Review: AMA Handbook for Customer Satisfaction — Journal of Marketing Research 1994
• Expectations and Norms in Models of Consumer Satisfaction — Journal of Marketing Research 1987
• Modeling Consumer Satisfaction Processes Using Experience-Based Norms — Journal of Marketing Research 1983
• Measurement of Consumers’ Prior Brand Information — Journal of Marketing Research 1972
• An Analytical Approach for Evaluating Sales Territory Performance — Journal of Marketing 1972
• Brand Information Sources, Opinion Change, and Uncertainty — Journal of Marketing Research 1972