Rodrigo Dias

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3701-9023

University of Colorado Boulder

Publications

• Quality–Quantity Tradeoffs in Consumption — Journal of Consumer Research 2025
• Aha over Haha: Brands benefit more from being clever than from being funny — Journal of Consumer Psychology 2023
• Spending and Happiness: The Role of Perceived Financial Constraints — Journal of Consumer Research 2022
• From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences — Journal of Consumer Psychology 2018