Roland Rust
51 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-2433-7719
Publications
- The GenAI Future of Consumer Research — Journal of Consumer Research 2025
- The Caring Machine: Feeling AI for Customer Care — Journal of Marketing 2024
- Executive confidence and myopic marketing management — Journal of the Academy of Marketing Science 2023
- A strategic framework for artificial intelligence in marketing — Journal of the Academy of Marketing Science 2021
- Real-Time Brand Reputation Tracking Using Social Media — Journal of Marketing 2021
- Return on Service Amenities — Journal of Marketing Research 2017
- Technology-driven service strategy — Journal of the Academy of Marketing Science 2017
- How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence1 — Management Information Systems Quarterly 2016 (name-matched, not ORCID-linked)
- Adaptive personalization using social networks — Journal of the Academy of Marketing Science 2016
- Brand Buzz in the Echoverse — Journal of Marketing 2016
- The Service Revolution and the Transformation of Marketing Science — Marketing Science 2014
- Optimizing Service Productivity — Journal of Marketing 2012
- The duality of decisions and the case for impulsiveness metrics — Journal of the Academy of Marketing Science 2012
- Sustainability and consumption — Journal of the Academy of Marketing Science 2011
- The Effect of Customer Satisfaction on Consumer Spending Growth — Journal of Marketing Research 2010
- My Mobile Music: An Adaptive Personalization System for Digital Audio Players — Marketing Science 2009
- Marketing Strategy and Wall Street: Nailing down Marketing's Impact — Journal of Marketing 2009
- From the Editor: The State of the Journal — Journal of Marketing 2008
- From the Editor — Journal of Marketing 2006
- From the Editor: The Maturation of Marketing as an Academic Discipline — Journal of Marketing 2006
- Marketing Models of Service and Relationships — Marketing Science 2006
- Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing — Journal of Marketing Research 2005
- Optimizing the Marketing Interventions Mix in Intermediate-Term CRM — Marketing Science 2005
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy — Journal of Marketing 2004
- Measuring Marketing Productivity: Current Knowledge and Future Directions — Journal of Marketing 2004
- Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? — Journal of Marketing 2002
- The customer economics of internet privacy — Journal of the Academy of Marketing Science 2002
- Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain — Journal of Marketing Research 2000
- Interrater Reliability — Journal of Consumer Psychology 2000
- Modeling Fuzzy Data in Qualitative Marketing Research — Journal of Marketing Research 2000
- Should we delight the customer? — Journal of the Academy of Marketing Science 2000
- INTRODUCTION TO THE SPECIAL ISSUE ON SERVICE MARKETING AND SERVICE OPERATIONS — Production and Operations Management 1999
- What YouDon'tKnow About Customer-Perceived Quality: The Role of Customer Expectation Distributions — Marketing Science 1999
- The price of competitiveness in competitive pricing — Journal of the Academy of Marketing Science 1997
- Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services — Marketing Science 1997
- Capturing Geographically Localized Misspecification Error in Retail Store Choice Models — Journal of Marketing Research 1995
- Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria — Management Science 1995
- Return on Quality (ROQ): Making Service Quality Financially Accountable — Journal of Marketing 1995
- Reliability Measures for Qualitative Data: Theory and Implications — Journal of Marketing Research 1994
- Estimating Publication Bias in Meta-Analysis — Journal of Marketing Research 1990 (name-matched, not ORCID-linked)
- Note—Estimating Geographic Customer Densities Using Kernel Density Estimation — Marketing Science 1989
- Flexible Regression — Journal of Marketing Research 1988
- Book Review: Studies of Communication Effects: Methodological and Theoretical Papers on Left/Right Brain Specialization — Journal of Marketing Research 1986
- Response—On Establishing a Dialogue in Television Viewing Research — Marketing Science 1984
- The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules — Journal of Marketing Research 1984
- Book Review: Linear Statistical Analysis of Discrete Data — Journal of Marketing Research 1984
- Measuring the Congruence of Market Areas — Journal of Marketing 1984
- An Audience Flow Model of Television Viewing Choice — Marketing Science 1984
- Distribution-Free Methods of Approximating Nonlinear Marketing Relationships — Journal of Marketing Research 1982
- Improving the Estimation Procedure for the Beta Binomial TV Exposure Model — Journal of Marketing Research 1981
- The Duplication of Viewing Law and Television Media Schedule Evaluation — Journal of Marketing Research 1979