Cem Bahadir

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8378-4119

Florida International University

Publications

• Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction — Journal of Marketing 2022
• New product introductions for low-income consumers in emerging markets — Journal of the Academy of Marketing Science 2020
• Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics — Journal of International Business Studies 2015
• Marketing an IPO issuer in early stages of the IPO process — Journal of the Academy of Marketing Science 2015
• Corporate brand name changes and business restructuring: is the relationship complementary or substitutive? — Journal of the Academy of Marketing Science 2013
• Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? — Journal of Marketing 2008