Schiffman, Leon G.

6 catalog papers. Name-matched publications do not establish a verified researcher identity.

Baruch College–CUNY,

Publications

• The Influence of Subcultural and Personality Factors on Consumer Acculturation — Journal of International Business Studies 1981
• Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research — Journal of Marketing Research 1978
• Risk- and Personality-Related Dimensions of Store Choice — Journal of Marketing 1976
• Book Review: Marketing and Social Priorities — Journal of Marketing 1975
• Opinion Leaders in Institutional Markets — Journal of Marketing 1974
• Perceived Risk in New Product Trial by Elderly Consumers — Journal of Marketing Research 1972