Scott A. Huettel

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5092-4936

Publications

• The Golden Halo of Defaults in Simple Choices — Journal of Marketing Research 2025
• Shuffle the Decks: Children Are Sensitive to Incidental Nonrandom Structure in a Sequential-Choice Task — Psychological Science 2022
• Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices — Psychological Science 2019
• Neuromarketing: Ethical Implications of its Use and Potential Misuse — Journal of Business Ethics 2017
• Consumer Neuroscience: Applications, Challenges, and Possible Solutions — Journal of Marketing Research 2015
• An overall probability of winning heuristic for complex risky decisions: Choice and eye fixation evidence — Organizational Behavior and Human Decision Processes 2014
• New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences — Journal of Consumer Psychology 2012
• Low- and High-Testosterone Individuals Exhibit Decreased Aversion to Economic Risk — Psychological Science 2011
• Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”: Integrating Neural and Decision Sciences: Convergence and Constraints — Journal of Marketing Research 2009