sharon beatty

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8778-1617

University of Alabama, Tuscaloosa, AL, 35487, USA

Publications

• Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services — Journal of the Academy of Marketing Science 2019
• Employees’ Decision Making in the Face of Customers’ Fuzzy Return Requests — Journal of Marketing 2012
• Customer-based corporate reputation of a service firm: scale development and validation — Journal of the Academy of Marketing Science 2007
• Adolescent Influence in Family Decision Making: A Replication with Extension — Journal of Consumer Research 1994
• Book Review: Keeping Customers — Journal of Marketing 1994
• Book Review: Survey Errors and Survey Costs — Journal of Marketing Research 1991
• Book reviews — Journal of the Academy of Marketing Science 1990
• Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit — Journal of the Academy of Marketing Science 1988
• Book Review: Qualitative Methods of Research: A Matter of Interpretation — Journal of Marketing Research 1987
• External Search Effort: An Investigation Across Several Product Categories — Journal of Consumer Research 1987
• Price Expectation and Price Recall Error: An Empirical Study — Journal of Consumer Research 1987
• Book Review: Interviewing: Principles and Practices — Journal of Marketing Research 1986
• Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) — Journal of Consumer Research 1986