Book reviews
Ronald E. Goldsmith, Kevin F. McCrohan, Sharon E. Beatty, George E. Prough
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 3
Abstract
Advertising and the Market Process: A Modern Economic Viewby Robert B. Ekelund, Jr. and David S. Saurman Foreword by Israel M. Kirzner (San Francisco, Pacific Research Institute for Public Policy, 1988, 212 pp., $12.95)Google ScholarWhy People Buyby John O’Shaughnessy (New York: Oxford University Press, 1987, 195 pgs.)Google ScholarConsumer Behavior, Sixth Edition by James F. Engel, Roger D. Blackwell, and Paul W. Miniard(Hinsdale, Illinois: The Dryden Press, 789 pp. $48.00)Download references
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