Shelby Hunt

53 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8928-3400

Department of Marketing, Rawls College of Business, Texas Tech University, Lubbock, TX, 79409-2101, USA

Publications

• Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach — Journal of the Academy of Marketing Science 2011
• Book Review: Andrew H. Van de Ven Engaged Scholarship: A Guide for Organizational and Social Research — Organization Studies 2008
• The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy — Journal of the Academy of Marketing Science 2008
• The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing — Journal of Marketing 2003
• Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test — Journal of the Academy of Marketing Science 2002
• Salesperson cooperation: The influence of relational, task, organizational, and personal factors — Journal of the Academy of Marketing Science 2001
• Book Review: The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship — Journal of Marketing 2001
• Interimistic relational exchange: Conceptualization and propositional development — Journal of the Academy of Marketing Science 2000
• The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory — Journal of the Academy of Marketing Science 1999
• Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation — Journal of Marketing 1998
• Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? — Journal of Marketing 1997
• The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions — Journal of Marketing 1996
• The Comparative Advantage Theory of Competition — Journal of Marketing 1995
• Organizational Commitment: One of Many Commitments or Key Mediating Construct? — Academy of Management Journal 1994
• Organizational Consequences, Marketing Ethics, and Salesforce Supervision — Journal of Marketing Research 1993
• Objectivity in Marketing Theory and Research — Journal of Marketing 1993
• Cognitive Moral Development and Marketing — Journal of Marketing 1992
• Marketing is... — Journal of the Academy of Marketing Science 1992
• Introduction to the special issue on marketing theory — Journal of the Academy of Marketing Science 1992
• For Reason and Realism in Marketing — Journal of Marketing 1992
• Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing — Journal of the Academy of Marketing Science 1991
• Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement — Journal of Consumer Research 1991
• Commentary on an empirical investigation of a general theory of marketing ethics — Journal of the Academy of Marketing Science 1990
• Truth in Marketing Theory and Research — Journal of Marketing 1990
• Social responsibility and personal success: A research note — Journal of the Academy of Marketing Science 1990
• Corporate Ethical Values and Organizational Commitment in Marketing — Journal of Marketing 1989
• Comment — Journal of Marketing 1988
• Ethical problems in public accounting: The view from the top — Journal of Business Ethics 1988
• From the Editor — Journal of Marketing 1987
• From the Editor — Journal of Marketing 1985
• Behavioral dimensions of channels of distribution: Review and synthesis — Journal of the Academy of Marketing Science 1985
• From the Editor — Journal of Marketing 1985
• Organizational Commitment and Marketing — Journal of Marketing 1985
• Ethical Problems of Marketing Researchers — Journal of Marketing Research 1984
• Marketing and Machiavellianism — Journal of Marketing 1984
• General Theories and the Fundamental Explananda of Marketing — Journal of Marketing 1983
• From the Editor — Journal of Marketing 1982
• The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model — Journal of Marketing 1982
• Book Review: A Review of New Rules: Searching for Self-Fulfillment in a World Turned Upside-Down — Journal of Marketing 1982
• The Pretest in Survey Research: Issues and Preliminary Findings — Journal of Marketing Research 1982
• Attributional Processes and Effects in Promotional Situations — Journal of Consumer Research 1978
• Is Management a Science? — Academy of Management Review 1978
• A General Paradigm of Marketing: In Support of the ‘3—Dichotomies Model’ — Journal of Marketing 1978
• The Nature and Scope of Marketing — Journal of Marketing 1976
• Full Disclosure Laws in Franchising: An Empirical Investigation — Journal of Marketing 1976
• Tying Agreements in Franchising — Journal of Marketing 1975
• Power in a Channel of Distribution: Sources and Consequences — Journal of Marketing Research 1974
• Lawlike Generalizations and Marketing Theory — Journal of Marketing 1973
• The Socioeconomic Consequences of the Franchise System of Distribution — Journal of Marketing 1972
• A Crucial Test for the Howard-Sheth Model of Buyer Behavior — Journal of Marketing Research 1972
• The Morphology of Theory and the General Theory of Marketing — Journal of Marketing 1971
• Post-transaction Communications and Dissonance Reduction — Journal of Marketing 1970
• The Commitment-Trust Theory of Relationship Marketing — Journal of Marketing