Behavioral dimensions of channels of distribution: Review and synthesis
Shelby D. Hunt, Nina M. Ray, R. Van Wood
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 3
Abstract
This paper reviews and synthesizes the past research in the area of behavioral dimensions of channels of distribution. The authors explore the focal points of works on bargaining, conflict, cooperation, power, performance, member roles, member satisfaction and political economy. Suggestions for future research are supplied.
Keywords
Market Research, Distribution Channel, Behavioral Dimension, Nevin, American Market Association
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