Siva K. Balasubramanian

11 catalog papers. Name-matched publications do not establish a verified researcher identity.

Stuart School of Business, Illinois Institute of Technology, 565 W Adams Street, Chicago, IL, 60661, USA

Publications

• Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes — Journal of Business Ethics 2021
• From the Web Editor: Improvements to the Journal of Marketing Web Site — Journal of Marketing 2006
• The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J. D. Power and associates awards — Journal of the Academy of Marketing Science 2005
• Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act — Journal of Marketing 2002
• Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis — Journal of Marketing 1997
• Book reviews — Journal of the Academy of Marketing Science 1996
• The effects of expertise, end goal, and product type on adoption of preference formation strategy — Journal of the Academy of Marketing Science 1994
• Age Differences in Consumers' Search for Information: Public Policy Implications — Journal of Consumer Research 1993
• Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets — Journal of Marketing 1990
• Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews — Journal of Marketing Research 1989
• Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines — Journal of Marketing