Book reviews

Abstract

Argyris, Chris. 1985.Action Science. San Francisco: Jossey-Bass.Google ScholarConrad, Charles. 1985.Strategic Organizational Communication. New York: Holt, Rinehart & Winston.Google ScholarKreps, Gary. 1990.Organizational Communication. New York: Longman.Google ScholarFisher, Dalmar, and William Torbert. 1995.Personal and Organizational Transformations. New York: McGraw-Hill.Google ScholarReferenceNaisbitt, John. 1982.Megatrends: Ten New Trends for Transforming Our Lives. New York: Warner Books.Google ScholarReferencesMullen, Bernard J. 1985. “Characteristics of Sport Marketing.” InSuccessful Sport Management. Eds. Guy Lewis and Herb Appenzeller. Charlottesville, VA: Michie.Google ScholarStotlar, David. 1993.Successful Sport Marketing. Madison, WI: Brown/Benchmark.Google ScholarReferencesGuadagni, Peter M. and John D. C. Little. 1983. “A Logit Model of Brand Choice Calibrated on Scanner Data.”Marketing Science2 (Summer): 203–238.ArticleGoogle Scholar“Practitioner Profile.” 1994.TIMS College on Marketing Newsletter25 (June): 12–13.Interpersonal Communication Skills: Training to Minimize Conflict and Build Collaboration in Today’s Team-Oriented Workplace Four videotapes presented by Debra Sutch and an accompanying workbook Boulder, CO: CareerTrack Publications, 1994Google ScholarSoft Selling in a Hard World: Plain Talk on the Art of Persuasion by Jerry Vass Philadelphia: Running Press, 1993, 199 pagesGoogle ScholarEssentials of Personal Selling: The New Professionalism by Rolph Anderson Englewood Cliffs, NJ: Prentice Hall, 1995, 476 pagesGoogle ScholarWinning Customers, Building Accounts: Some Do It Better Than Others edited by Ted Harris Paper and Plastics Education and Research Foundation (Project Director Adel El-Ansary, University of South Florida, FAX 904-646-2779), 1994, 157 pagesOn Great Service: A Framework for Action by Leonard L. Berry New York: Free Press, 1995, 292 pagesGoogle ScholarSports Marketing: Competitive Business Strategies for Sports by Christine M. Brooks Englewood Cliffs, NJ: Prentice Hall, 1994, 333 pagesGoogle ScholarMarketing Strategies for Services: Globalization, Client-Orientation, Deregulation edited by M. M. Kostecki New York: Pergamon Press, 1994, 250 pagesGoogle ScholarThe New Marketing Research Systems—How to Use Strategic Database Information for Better Marketing Decisions by David J. Curry New York: John Wiley, 1993, 386 pagesGoogle ScholarForecasting and Market Analysis Techniques: A Practical Approach by George J. Kress and John Snyder Westport, CT: Quorum Books, 1994, 286 pagesGoogle ScholarDownload references