Steven Shugan

58 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2631-4177

University of Florida

Publications

• The Profitability of Purchase Limits During Shortages — Journal of Marketing Research 2022
• Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable — Journal of Marketing Research 2020
• Explaining Bundle-Framing Effects with Signaling Theory — Marketing Science 2018
• Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End — Marketing Science 2017
• A Theory for Market Growth or Decline — Marketing Science 2014
• Statement from the Editor Regarding “New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model” — Marketing Science 2010
• Metrics—When and Why Nonaveraging Statistics Work — Management Science 2009
• Rejoinder—Think Theory Testing, Not Realism — Marketing Science 2009
• Commentary—Relevancy Is Robust Prediction, Not Alleged Realism — Marketing Science 2009
• Commentary—Managing Channel Profits — Marketing Science 2008
• Managing Channel Profits — Marketing Science 2008
• Commentary—Defensive Marketing Strategies — Marketing Science 2008
• Defensive Marketing Strategies — Marketing Science 2008
• Editorial—Database Submissions — Marketing Science 2008
• Editorial—Introduction to the Special Classics Issue — Marketing Science 2008
• Editorial—Does Good Marketing Cause Bad Unemployment? — Marketing Science 2007
• The Editor's Secrets — Marketing Science 2007
• Editorial—It’s the Findings, Stupid, Not the Assumptions — Marketing Science 2007
• Editorial—The Anna Karenina Bias: Which Variables to Observe? — Marketing Science 2007
• Editorial: Thanks to the Many Individuals Who Make Publication ofMarketing SciencePossible — Marketing Science 2007
• Editorial—Causality, Unintended Consequences and Deducing Shared Causes — Marketing Science 2007
• Editorial—Are Consumers Rational? Experimental Evidence? — Marketing Science 2006
• Editorial: Fifty Years ofMarketing Science — Marketing Science 2006
• Commentary—Antibusiness Movies and Folk Marketing — Marketing Science 2006
• Editorial: Save Research—Abandon the Case Method of Teaching — Marketing Science 2006
• Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks? — Marketing Science 2006
• Editorial: A Thanks to the Many Individuals Who Make Publication ofMarketing SciencePossible — Marketing Science 2005
• Marketing and Designing Transaction Games — Marketing Science 2005
• Brand Loyalty Programs: Are They Shams? — Marketing Science 2005
• Comments on Competitive Responsiveness — Marketing Science 2005
• Endogeneity in Marketing Decision Models — Marketing Science 2004
• The Impact of Advancing Technology on Marketing and Academic Research — Marketing Science 2004
• Editorial: Consulting, Research, and Consulting Research — Marketing Science 2004
• Editorial: Defining Interesting Research Problems — Marketing Science 2003
• Guest Area Editors and Ad Hoc Reviewers — Marketing Science 2003
• Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior? — Marketing Science 2003
• Editorial: Journal Rankings: Save the Outlets for Your Research — Marketing Science 2003
• Editorial: Changes in the Review Process — Marketing Science 2002
• In Search of Data: An Editorial — Marketing Science 2002
• The Mission of Marketing Science — Marketing Science 2002
• Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them — Marketing Science 2002
• Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell — Marketing Science 2001
• Strategic Service Pricing and Yield Management — Journal of Marketing 1999
• Seasonal Marketing and Timing New Product Introductions — Journal of Marketing Research 1998
• Film Critics: Influencers or Predictors? — Journal of Marketing 1997
• Branded Variants: A Retail Perspective — Journal of Marketing Research 1996
• The Value of Marketing Expertise — Management Science 1996
• The Forecaster's Dilemma — Marketing Science 1995
• Repositioning for Changing Preferences: The Case of Beef versus Poultry — Journal of Consumer Research 1991
• Product Assortment in a Triopoly — Management Science 1989
• Note—Channel of Distribution Profits When Channel Members Form Conjectures — Marketing Science 1988
• Reply To: Managing Channel Profits: Comment — Marketing Science 1988
• Estimating Brand Positioning Maps Using Supermarket Scanning Data — Journal of Marketing Research 1987
• Implicit Understandings in Channels of Distribution — Management Science 1985
• Managing Channel Profits — Marketing Science 1983
• Defensive Marketing Strategies — Marketing Science 1983
• Intensity Measures of Consumer Preference — Operations Research 1980
• The Cost Of Thinking — Journal of Consumer Research 1980