Surendra N. Singh

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8796-0159

University of Kansas

Publications

• Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective — Academy of Management Journal 2017
• The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption — Journal of the Academy of Marketing Science 2014 (name-matched, not ORCID-linked)
• Efficient Methods for Sampling Responses from Large-Scale Qualitative Data — Marketing Science 2011 (name-matched, not ORCID-linked)
• Enhancing Helping Behavior: An Integrative Framework for Promotion Planning — Journal of Marketing 1996 (name-matched, not ORCID-linked)
• Enhancing Memory of Television Commercials through Message Spacing — Journal of Marketing Research 1994 (name-matched, not ORCID-linked)
• The Effects of Length, Content, and Repetition on Television Commercial Effectiveness — Journal of Marketing Research 1993
• Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects — Journal of Consumer Research 1992 (name-matched, not ORCID-linked)
• Recognition versus Recall as Measures of Television Commercial Forgetting — Journal of Marketing Research 1988
• Using the Theory of Signal Detection to Improve Ad Recognition Testing — Journal of Marketing Research 1986
• Recognition as a Measure of Learning from Television Commercials — Journal of Marketing Research 1983 (name-matched, not ORCID-linked)