Vanitha Swaminathan
22 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-8752-8881
University of Pittsburgh
Publications
- From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic — Journal of Marketing 2025
- Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth — Journal of the Academy of Marketing Science 2025
- JM: Promoting Catalysis in Marketing Scholarship — Journal of Marketing 2023
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development — Journal of Marketing 2023
- Correction to: Brand actions and financial consequences: a review of key findings and directions for future research — Journal of the Academy of Marketing Science 2022
- Brand actions and financial consequences: a review of key findings and directions for future research — Journal of the Academy of Marketing Science 2022
- Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries — Journal of Marketing 2020
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns — Journal of Marketing 2019
- Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products — Journal of Marketing 2019
- How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective — Journal of Consumer Research 2015
- What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density — Journal of Marketing 2015
- Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands — Journal of Consumer Research 2013
- Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat — Journal of Consumer Research 2013
- The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs — Marketing Science 2012
- When Brand Personality Matters: The Moderating Role of Attachment Styles — Journal of Consumer Research 2009
- Marketing Alliances, Firm Networks, and Firm Value Creation — Journal of Marketing 2009
- Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment — Journal of Marketing Research 2008
- Factors influencing partner selection in strategic alliances: the moderating role of alliance context — Strategic Management Journal 2008
- “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations — Journal of Consumer Research 2007
- The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge — Journal of Consumer Psychology 2003
- The Impact of Brand Extension Introduction on Choice — Journal of Marketing 2001
- Exploring the Determinants of Broadway Show Success — Journal of Marketing Research 1998