Vithala Rao
41 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-3241-4577
SC Johnson College of Business, Cornell University, Ithaca, New York 14853
Publications
- A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes — Management Science 2020
- Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice — Strategic Management Journal 2016
- Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation — Marketing Science 2016
- Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India — Marketing Science 2015
- Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach — Management Science 2013
- A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services — Journal of Marketing Research 2012
- How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism — Marketing Science 2011
- Eliciting Preference for Complex Products: A Web-Based Upgrading Method — Journal of Marketing Research 2008
- Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry — Journal of Marketing Research 2007
- Do Slotting Allowances Enhance Efficiency or Hinder Competition? — Journal of Marketing Research 2006
- Comments on Conjoint Analysis with Partial Profiles — Journal of Marketing Research 2004
- How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? — Journal of Marketing 2004
- A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles — Journal of Marketing Research 2003
- A Hierarchical Bayes Model for Assortment Choice — Journal of Marketing Research 2000
- Resources for Research and Pedagogy on New Product Development Processes — Journal of Marketing Research 1997
- Pricing Strategies in a Dynamic Duopoly: A Differential Game Model — Management Science 1996
- A Balance Model for Evaluating Firms for Acquisition — Management Science 1991
- A Polarization Model for Describing Group Preferences — Journal of Consumer Research 1991
- Book Review: Issues in Pricing: Theory and Research — Journal of Marketing Research 1990
- Modeling the Decision to Add New Products by Channel Intermediaries — Journal of Marketing 1989
- A customized market response model: Development, estimation, and empirical testing — Journal of the Academy of Marketing Science 1988
- A Friction Model for Describing and Forecasting Price Changes — Marketing Science 1987
- A Constrained Unfolding Methodology for Product Positioning — Marketing Science 1986
- Book Review: Some Major Contributions in Product Management: A Comparative Review — Journal of Marketing 1981
- Inference of Hierarchical Choice Processes from Panel Data — Journal of Consumer Research 1981
- A Bayesian Approach to Test Market Selection — Management Science 1981
- Books on Quantitative Methods for Consumer Research — Journal of Consumer Research 1980
- An Application of the Multivariate Probit Model to Market Segmentation and Product Design — Journal of Marketing Research 1978
- Incorporating Group-Level Similarity Judgments in Conjoint Analysis — Journal of Consumer Research 1978
- A Balance Model for Evaluating Subsets of Multiattributed Items — Management Science 1976
- Taxonomy of Television Programs Based on Viewing Behavior — Journal of Marketing Research 1975
- Changes in Explicit Information and Brand Perceptions — Journal of Marketing Research 1972
- Alternative Econometric Models of Sales-Advertising Relationships — Journal of Marketing Research 1972
- Configuration Synthesis in Multidimensional Scaling — Journal of Marketing Research 1972
- Multidimensional Scaling and Individual Differences — Journal of Marketing Research 1971
- Alternative Multidimensional Scaling Methods for Large Stimulus Sets — Journal of Marketing Research 1971
- Conjoint Measurement- for Quantifying Judgmental Data — Journal of Marketing Research 1971
- Graphology and Marketing Research: A Pilot Experiment in Validity and Inter-judge Reliability — Journal of Marketing 1971
- A Rejoinder to “How Many Scales and how many Categories shall we use in Consumer Research?—A Comment” — Journal of Marketing 1971
- Rating Scales and Information Recovery—How Many Scales and Response Categories to Use? — Journal of Marketing 1970
- A Note on Proximity Measures and Cluster Analysis — Journal of Marketing Research 1969