Inference of Hierarchical Choice Processes from Panel Data
Vithala R. Rao, Darius Jal Sabavala
Journal of Consumer Research · 1981 · Volume 8 · Issue 1
Abstract
This paper proposes a methodology based on clustering methods for inferring hierarchical choice processes from panel data for a homogeneous group of consumers. Details of the methodology are presented and implemented for one product category.
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