Scholion.ai

Inference of Hierarchical Choice Processes from Panel Data

Vithala R. Rao, Darius Jal Sabavala

Journal of Consumer Research · 1981 · Volume 8 · Issue 1

DOI: 10.1086/208844

Abstract

This paper proposes a methodology based on clustering methods for inferring hierarchical choice processes from panel data for a homogeneous group of consumers. Details of the methodology are presented and implemented for one product category.

Enable JavaScript for citation tools and additional paper interactions.