Werner Reinartz

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2440-3117

University of Cologne, Department of Retailing and Customer Management, Albertus-Magnus-Platz 1, 50923, Cologne, Germany

Publications

• Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success — Journal of the Academy of Marketing Science 2024
• The Effect of Content on Zapping in TV Advertising — Journal of Marketing 2023
• The Platformization of Brands — Journal of Marketing 2022
• Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior — Journal of Marketing 2022
• Communicating Brands in Television Advertising — Journal of Marketing Research 2020
• Does It Pay to Be Real? Understanding Authenticity in TV Advertising — Journal of Marketing 2019
• Improving customer profit predictions with customer mindset metrics through multiple overimputation — Journal of the Academy of Marketing Science 2019
• Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges — Journal of the Academy of Marketing Science 2018
• Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges — Journal of the Academy of Marketing Science 2018
• What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements — Journal of Marketing Research 2017
• When and why do customer solutions pay off in business markets? — Journal of the Academy of Marketing Science 2017
• Creating Enduring Customer Value — Journal of Marketing 2016
• Crafting a JMR Manuscript — Journal of Marketing Research 2016
• Distributing through multiple channels in industrial wholesaling: how many and how much? — Journal of the Academy of Marketing Science 2015
• Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully — Journal of Marketing 2011
• Performance Implications of Adopting a Customer-Focused Sales Campaign — Journal of Marketing 2008
• Balancing Acquisition and Retention Resources to Maximize Customer Profitability — Journal of Marketing 2005
• Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research — Journal of Marketing 2005
• The Short- and Long-Term Effects of Measuring Intent to Repurchase — Journal of Consumer Research 2004
• The Customer Relationship Management Process: Its Measurement and Impact on Performance — Journal of Marketing Research 2004
• The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration — Journal of Marketing 2003
• On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing — Journal of Marketing 2000