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A New Version of Loss Aversion: Introduction to Research Dialogue

Sharon Shavitt

Journal of Consumer Psychology · 2018 · Volume 28 · Issue 3

DOI: 10.1002/jcpy.1054

Abstract

This article is part of a Research Dialogue: Gal & Rucker (2018a):https://doi.org/10.1002/jcpy.1047Simonson & Kivetz (2018):https://doi.org/10.1002/jcpy.1046Higgins & Liberman (2018):https://doi.org/10.1002/jcpy.1045Gal & Rucker (2018b):https://doi.org/10.1002/jcpy.1044

Keywords

Decision Making, Behavioral Economics, Sociology of Science, Economic Psychology

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