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Time is shrinking in the eye of AI: AI agents influence intertemporal choice

Yuanyuan (Jamie) Li, Shan Lin, Han Gong, Xiang Wang, Chris Janiszewski

Journal of Consumer Psychology · 2026 · Volume 36 · Issue 1

DOI: 10.1002/jcpy.1455

Abstract

Agents help consumers make decisions. While agents have traditionally been human (e.g., sales associate, real estate agent, financial advisor), artificial intelligence (AI) agents are becoming more prevalent. We find that the type of agent, AI versus human, has an influence on intertemporal judgment. Specifically, when an agent is identified as AI, the concept of fast processing becomes more accessible, which makes time delays seem subjectively longer and encourages impatient behavior. These results have implications for how to conceptualize the influence of AI agents on judgment, the impact of time perception on intertemporal choices, and the sources of impatient behavior.

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