Chris Janiszewski

63 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0498-919X

Russell Berrie Eminent Scholar Chair and Professor of Marketing at the Warrington College of Business Administration, University of Florida , Gainesville, FL 32611-7155

Publications

• Human–AI partnerships: Living and working with AI Assistants, AI Agents, and AI Companions — Journal of Consumer Psychology 2026
• Time is shrinking in the eye of AI: AI agents influence intertemporal choice — Journal of Consumer Psychology 2026
• Rejections Are Stickier Than Choices — Journal of Marketing Research 2025
• The anticipated regret of a lost opportunity: When adding a second-period incentive reduces the appeal of a one-period promotion — Journal of Consumer Psychology 2025
• Marketing by Design: The Influence of Perceptual Structure on Brand Performance — Journal of Marketing 2023
• The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products — Journal of Marketing 2023
• Abductive Theory Construction — Journal of Consumer Psychology 2022
• Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals — Journal of Consumer Psychology 2021
• The Benefits of Candidly Reporting Consumer Research — Journal of Consumer Psychology 2021
• Nonconscious Nudges: Encouraging Sustained Goal Pursuit — Journal of Consumer Research 2019
• The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit — Journal of Consumer Research 2019
• The Self-Expressive Customization of a Product Can Improve Performance — Journal of Marketing Research 2017
• A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research — Journal of Consumer Research 2016
• Exploring the Differences between Conscious and Unconscious Goal Pursuit — Journal of Marketing Research 2016
• Hedonic Escalation: When Food Just Tastes Better and Better — Journal of Consumer Research 2016
• Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals — Journal of Consumer Research 2015
• The Value of Time — Journal of Consumer Research 2015
• A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort — Journal of Consumer Research 2014
• Content and process priming: A review† — Journal of Consumer Psychology 2014
• Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge — Journal of Consumer Research 2014
• Strengthening the Influence of Advertised Reference Prices through Information Priming — Journal of Consumer Research 2014
• The Influence of Selective Attention and Inattention to Products on Subsequent Choice — Journal of Consumer Research 2013
• The Desire for Consumption Knowledge — Journal of Consumer Research 2013
• A Goal-Based Model of Product Evaluation and Choice — Journal of Consumer Research 2012
• The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information — Journal of Marketing 2012
• Work or Fun? How Task Construal and Completion Influence Regulatory Behavior — Journal of Consumer Research 2011
• The Sources and Consequences of the Fluent Processing of Numbers — Journal of Marketing Research 2011
• Affect-Gating — Journal of Consumer Research 2011
• Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit — Journal of Consumer Research 2010
• Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes — Journal of Consumer Research 2010
• The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims — Journal of Consumer Research 2009
• Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict — Journal of Consumer Research 2009
• Protection of Prior Learning in Complex Consumer Learning Environments — Journal of Consumer Research 2008
• Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect — Journal of Marketing Research 2008
• Precision of the Anchor Influences the Amount of Adjustment — Psychological Science 2008
• Context-Dependent Effects of Goal Primes — Journal of Consumer Research 2008
• Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect — Journal of Marketing Research 2007
• The Influence of Avatars on Online Consumer Shopping Behavior — Journal of Marketing 2006
• The Neglect of Prescreening Information — Journal of Marketing Research 2006
• Behavior Activation Is Not Enough — Journal of Consumer Psychology 2005
• The Influence of Generic Advertising on Brand Preferences — Journal of Consumer Research 2004
• Stimulus Context and the Formation of Consumer Ideals — Journal of Consumer Research 2004
• The Influence of Price Discount Framing on the Evaluation of a Product Bundle — Journal of Consumer Research 2004
• When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions — Journal of Consumer Research 2004
• A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory — Journal of Consumer Research 2003
• Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects — Journal of Consumer Research 2003
• The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations — Journal of Consumer Research 2003
• Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information — Journal of Consumer Research 2002
• Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment — Journal of Consumer Research 2001
• Two Ways of Learning Brand Associations — Journal of Consumer Research 2001
• A Connectionist Model of Brand–Quality Associations — Journal of Marketing Research 2000
• A Range Theory Account of Price Perception — Journal of Consumer Research 1999
• The Influence of Display Characteristics on Visual Exploratory Search Behavior — Journal of Consumer Research 1998
• Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces — Journal of Marketing 1997
• Book Review: Perception without Awareness: Cognitive, Clinical and Social Perspectives — Journal of Marketing Research 1993
• Preattentive Mere Exposure Effects — Journal of Consumer Research 1993
• The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand — Journal of Consumer Research 1993
• The Influence of Nonattended Material on the Processing of Advertising Claims — Journal of Marketing Research 1990
• The Influence of Print Advertisement Organization on Affect Toward a Brand Name — Journal of Consumer Research 1990
• Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research — Journal of Marketing Research 1989
• Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought — Journal of Consumer Research 1988
• Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions — Journal of Consumer Research
• Turning Uncertainty into Opportunity: Preference Uncertainty Can Be Beneficial When Consumers Have Outcome Uncertainty — Journal of Consumer Research