Book reviews
James W. Gentry, J. K. Johansson, Manoj K. Agarwal, Eric N. Berkowitz
Journal of the Academy of Marketing Science · 1978 · Volume 6 · Issue 1
Abstract
Authors and AffiliationsOklahoma State University, Oklahoma, USAJames W. GentryUniversity of Washington, Washington, USAJ. K. JohanssonState University of New York at Binghamton, Binghamton, USAManoj K. AgarwalUniversity of Minnesota, Minnesota, USAEric N. BerkowitzAuthorsJames W. GentryView author publicationsSearch author on:PubMedGoogle ScholarJ. K. JohanssonView author publicationsSearch author on:PubMedGoogle ScholarManoj K. AgarwalView author publicationsSearch author on:PubMedGoogle ScholarEric N. BerkowitzView author publicationsSearch author on:PubMedGoogle Scholar
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