Manoj K. Agarwal

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5293-4241

Publications

• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction — Journal of Marketing 2015
• Investigating Consumer Purchase Behavior in Related Technology Product Categories — Marketing Science 2010
• How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? — Journal of Marketing 2004
• Adaptive Conjoint Analysis: Some Caveats and Suggestions — Journal of Marketing Research 1991
• Estimating Demand Functions for Product Characteristics: Reply — Journal of Consumer Research 1982
• Estimating Demand Functions for Product Characteristics: The Case of Automobiles — Journal of Consumer Research 1980
• Book Review — Journal of Marketing Research 1980
• Book reviews — Journal of the Academy of Marketing Science 1980
• Book reviews — Journal of the Academy of Marketing Science 1978