Book reviews

Abstract

Strategy in Advertising: Matching Media and Messages to Markets and Motivationsby Leo Bogart (Lincolnwood, IL: NTC Business Books, 1990, 406 pp.)Google ScholarReview of Marketing, Vol. 4Edited by Valarie A. Zeithaml (Chicago, IL: American Marketing Association, 1990, 536 pp.)Google ScholarAn Analytic Approach to Marketing Decisionsby Robert F. Dyer and Ernest H. Forman (Englewood Cliffs, NJ: Prentice-Hall, 1991, 368 pp.)Google ScholarConsumer Culture & Postmodernismby Mike Featherstone (London: Sage Publications, 1991, 164 pp.)Google ScholarHandbook of Replication: Research in the Behavioral and Social SciencesEdited by James W. Neuliep (Corte Madera, CA: Select Press, 1990, 530 pp.)Google ScholarThe Interface of Marketing and StrategyEdited by George Day, Barton Weitz, and Robin Wensley (Greenwich, CT: JAI Press, 1990, 453 + xxi pp.)Google ScholarReferencesBelk, Russell W., Melanie Wallendorf, and John F. Sherry, Jr. 1989. “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey.”Journal of Consumer Research16 (March): 1–38.ArticleGoogle ScholarMcCracken, Grant M. 1986. “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.”Journal of Consumer Research13 (March): 71–84.ArticleGoogle ScholarOgilvy, James. 1990. “This Postmodern Business.”Marketing and Research Today(February): 4–21.Google ScholarSherry, John F., Jr. 1991. “Postmodern Alternatives: The Interpretive Turn in Consumer Research.” InHandbook of Consumer Behavior. Eds. Thomas S. Robertson and Harold H. Kassarjian. Englewood Cliffs, NJ: Prentice-Hall, 548–591.Google ScholarReferencesDay, George S. and Robin Wensley. 1983. “Marketing Theory with a Strategic Orientation.”Journal of Marketing47 (Fall): 79–89.ArticleGoogle ScholarFoxall, Gordon R. 1989. “Marketing’s Domain.”European Journal of Marketing23 (8): 7–22.ArticleGoogle ScholarDownload references