T. Bettina Cornwell

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5686-7875

Department of Marketing, Lundquist College of Business, University of Oregon, Eugene, OR, 97403-1208, USA

Publications

• Sponsorship-linked marketing: research surpluses and shortages — Journal of the Academy of Marketing Science 2020
• The Company You Keep: How an Organization’s Horizontal Partnerships Affect Employee Organizational Identification — Academy of Management Review 2018
• Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions — Journal of Marketing 2017
• Corporate sponsorship as an image platform: understanding the roles of relationship fitandsponsor–sponsee similarity — Journal of the Academy of Marketing Science 2014
• Measuring Unethical Consumer Behavior Across Four Countries — Journal of Business Ethics 2009
• Sponsorship-Linked Marketing: The Role of Articulation in Memory — Journal of Consumer Research 2006
• The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms — Journal of the Academy of Marketing Science 2005
• Reviews of books — Journal of the Academy of Marketing Science 2001
• Report — Journal of the Academy of Marketing Science 1995 (name-matched, not ORCID-linked)
• Book reviews — Journal of the Academy of Marketing Science 1992