Effects of signed versus unsigned attitude questionnaires
Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 1
Abstract
Butler, Richard P. 1973. “Effects of Signed and Unsigned Questionnaires for Both Sensitive and Nonsensitive Items,”Journal of Applied Psychology57 (June) 348–349.ArticleGoogle ScholarCrawford, C.M. 1970. “Attitudes of Marketing Executives Toward Ethics in Marketing Research,”Journal of Marketing34 (April) 46–52.ArticleGoogle ScholarCronback Lee J. 1970.Essentials of Psychological Testing, New York: Harper & Row, Third Edition.Google ScholarFuller, Carol 1974. “Effect of Anonymity on Return Rate and Response Bias in a Mail Survey,”Journal of Applied Psychology59 (June) 292–296.ArticleGoogle ScholarPearlin, Leonard I. 1961. “The Appeals of Anonymity in Questionnaire Response,”Public Opinion Quarterly25 (Winter) 640–647.ArticleGoogle ScholarSiegel, Sidney 1956.Nonparametric Statistics for the Behavioral Sciences. New York: McGraw-Hill.Google ScholarSnedecor, George W., and William G. Cochran 1967.Statistical MethodsAmes: The Iowa State University Press, Sixth Ediction.Google ScholarDownload references
Keywords
Sensitive Question, Bank Teller, Personnel Department, Bank Officer, Personnel Office
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