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Richard P. Bagozzi, John F. Cady, Patrick E. Murphy, Elizabeth Hirschman, Gene R. Laczniak, J. Steven Kelly, John R. Brooks, Michael F. d'Amico, Kenneth A. Coney

Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 4

DOI: 10.1007/BF02729841

Abstract

Authors and AffiliationsUniversity of California, BerkeleyRichard P. BagozziGraduate School of Business Administration, Harvard University, USAJohn F. CadyMarquette University, Milwaukee, WisconsinPatrick E. Murphy & Gene R. LaczniakGeorgia State University, Atlanta, GeorgiaElizabeth HirschmanDePaul University, Chicago, USAJ. Steven KellyWest Texas State University, Texas, USAJohn R. BrooksThe University of Akron, Akron, USAMichael F. d'AmicoArizona State University, Tempe, ArizonaKenneth A. ConeyAuthorsRichard P. BagozziView author publicationsSearch author on:PubMedGoogle ScholarJohn F. CadyView author publicationsSearch author on:PubMedGoogle ScholarPatrick E. MurphyView author publicationsSearch author on:PubMedGoogle ScholarElizabeth HirschmanView author publicationsSearch author on:PubMedGoogle ScholarGene R. LaczniakView author publicationsSearch author on:PubMedGoogle ScholarJ. Steven KellyView author publicationsSearch author on:PubMedGoogle ScholarJohn R. BrooksView author publicationsSearch author on:PubMedGoogle ScholarMichael F. d'AmicoView author publicationsSearch author on:PubMedGoogle ScholarKenneth A. ConeyView author publicationsSearch author on:PubMedGoogle Scholar

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