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Peggy Cunningham, T. Bettina Cornwell, Saeed Samiee, G. Tomas M. Hult, D. Steven White, Catharine M. Curran, Michael R. Hyman

Journal of the Academy of Marketing Science · 2001 · Volume 29 · Issue 3

DOI: 10.1007/BF02890788

Abstract

Boddewyn, Jean J. and Gopalkrishnan Iyer. 1998. “International Business Research: Beyond Déjà-Vu.” unpublished manuscript, Baruch College, City University of New York, New York.Google ScholarMakhija, Mona V., Kwangsoo Kim, and Sandra D. Williamson. 1997. “Measuring Globalization of Industries Using a National Industry Approach: Empirical Evidence Across Industries and Over Time.”Journal of International Business Studies28 (4): 679–710.ArticleGoogle ScholarPorter, Michael E. 1986. “Competition in Global Industries: A Conceptual Framework.” InCompetition in Global Industries. Ed. M. Porter. Boston: Harvard Business School Press.Google ScholarRamamurti, Ravi. 1992. “Why Are Developing Countries Privatizing?”Journal of International Business Studies23 (2): 225–250.ArticleGoogle ScholarRodrick, Dani. 1997. “Has Globalization Gone Too Far?”California Management Review39 (3): 29–53.Google ScholarVernon, Raymond. 1988.The Promise of Privatization: A Challenge for American Foreign Policy. New York: Council on Foreign Relation.Google ScholarAdvances in International MarketingSeries Editor: S. Tamer Cavusgil Volume Editor: Tage Koed Madsen Greenwich, CT: JAI, 1996, 205 pages, $78.50Google ScholarGlobalization, Privatization, and Free Market EconomyEdited by C. P. Rao Westport, CT: Quorum Books, 1998, $65.00Google ScholarReferencesBarber, Benjamin. 1998. “Democracy at Risk: American Culture in a Global Culture.”World Policy Journal15 (Summer): 29–41.Google ScholarFinan, William W. 1998. “The Global Trap: Globalization and the Assault on Democracy and Prosperity.”Current History97 (November): 392–393.Google Scholar“Globalization: An Idea Whose Times Has Passed.” 1998.Business Week3600 (October 19): 13.Kotabe, Masaaki and Kristiaan Helsen. 1998.Global Marketing Management. New York: John Wiley.Google ScholarLevitt, Theodore. 1983. “The Globalization of Markets.”Harvard Business Review61 (May/June): 92–102.Google ScholarInternational Marketing Strategy: Contemporary Readingsby Isobel Doole and Robin Lowe Boston, MA: International Thompson Business Press, 1997, 400 pagesGoogle ScholarBehind the Success and Failure of U.S. Export Intermediaries: Transactions, Agents and Resourcesby Mike W. Peng Westport, CT: Quorum Books, 1998, 215 pagesGoogle ScholarSelling to Newly Emerging MarketsRussell R. Miller Westport, CT: Quorum Books, 1998Google ScholarDownload references

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