Female Executives and Perceived Employer Attractiveness: On the Potentially Adverse Signal of Having a Female CHRO Rather Than a Female CFO

Journal of Business Ethics · 2019 · Volume 156 · Issue 4

Abstract

We investigate whether female executives influence perceived employer attractiveness for female job seekers. Drawing on signaling theory, we argue that female members in top management may signal organizational justice and organizational support and may therefore enhance perceived employer attractiveness. Findings from a scenario experiment with 357 participants indicate that female job seekers are more attracted to an organization with a female executive holding a non-stereotypical office [such as Chief Financial Officer (CFO)] as compared to an organization with an all-male top management. Results of a structural equation model show that perceived organizational justice mediates the positive effect of a female holding a non-stereotypical office (CFO) on perceived employer attractiveness, but perceived organizational support does not. Our results challenge the widely held view that women in top management will generally help attract female job seekers; rather, they suggest that a single female executive holding a stereotypical female office (such as Chief Human Resources Officer) even reduces perceived employer attractiveness.

Keywords

Perceived employer attractiveness, Female executives, Perceived organizational justice, Perceived organizational support, Recruiting, Signaling

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