The role of method: some parting thoughts from a departing editor

Abstract

This issue ofJAMSmarks the end of my term as editor, though I will continue to haunt the journal in the next two issues with papers I have accepted and over a longer time as the papers I have published influence the field and impact thinking and practice in marketing. It has been an interesting and productive 3 years that I have immensely enjoyed. I have had the rare privilege of editing two of Marketing’s leading journals. I hope that I have done a better job as a result of my prior experience. I will miss the daily interaction with the extended set of colleagues that is a part of the routine of an editor. I have appreciated the contributions of authors and reviewers who have stimulated my own thinking and introduced me to so many new ideas. I have experienced the vicarious joy of authors whose papers I have accepted for publication, but I am most proud of the kind comments I have received from authors of papers I have rejected.