David W. Stewart

32 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6196-9355

Department of Marketing and Business Law, College of Business Administration, Loyola Marymount University, Los Angeles, USA

Publications

• Interplay of consumer animosity and product country image in consumers’ purchase decisions — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• A comment on privacy — Journal of the Academy of Marketing Science 2017
• The role of method: some parting thoughts from a departing editor — Journal of the Academy of Marketing Science 2009
• The contribution continuum — Journal of the Academy of Marketing Science 2008
• Threats to Hope: Effects on Reasoning about Product Information — Journal of Consumer Research 2007
• New and improved! A look at the future — Journal of the Academy of Marketing Science 2007
• Enhancing marketing theory in academic research — Journal of the Academy of Marketing Science 2006
• Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions — Journal of the Academy of Marketing Science 2005 (name-matched, not ORCID-linked)
• From consumer response to active consumer: Measuring the effectiveness of interactive media — Journal of the Academy of Marketing Science 2002
• Getting Published: Reflections of an Old Editor — Journal of Marketing 2002
• The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity — Journal of Marketing Research 2001
• Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth — Journal of Marketing Research 2001
• Beginning Again: Change and Renewal in Intellectual Communities — Journal of Marketing 1999
• Book Review: Segmentation and Positioning for Strategic Marketing Decisions — Journal of Marketing Research 1998
• Book Review: Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research — Journal of Marketing Research 1996
• Book Review — Journal of Marketing Research 1993
• Book Review: Research in Marketing — Journal of Marketing Research 1992
• Book reviews — Journal of the Academy of Marketing Science 1991
• Book Review: Cognition and Personal Structure: Computer Access and Analysis — Journal of Marketing Research 1990
• The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions — Journal of Consumer Research 1990
• Book Review: Q Methodology — Journal of Marketing Research 1989
• Rethinking the Product Portfolio: A Generalized Investment Model — Management Science 1988
• Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity — Journal of Consumer Research 1987
• A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith — Journal of Marketing 1985
• A Typology of Individual Search Strategies Among Purchasers of New Automobiles — Journal of Consumer Research 1984
• Competitive Market Structure Analysis: A Comment on Problems — Journal of Consumer Research 1984
• Cluster Analysis in Marketing Research: Review and Suggestions for Application — Journal of Marketing Research 1983
• An Interaction Framework of Consumer Decision Making — Journal of Consumer Research 1983
• Monetary Incentives versus Promised Contribution to Charity: New Evidence on Mail Survey Response — Journal of Marketing Research 1982
• Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response — Journal of Marketing Research 1981
• The Application and Misapplication of Factor Analysis in Marketing Research — Journal of Marketing Research 1981
• Organizational Objectives And Winning: An Examination Of The Nfl. — Academy of Management Journal 1981