In through the out door

Abstract

The first editorial written by an incoming editor offers readers a healthy mixture of reflection, homage, and squinty-eyed peering into the future. Mine will be no different. The journal is in excellent shape as I begin my first full year as Editor-in-Chief (EIC) of theJournal of the Academy of Marketing Science(JAMS), thanks in very large part to its outstanding three-year guidance by Rob Palmatier. He has placed the journal on a strongly positive trajectory for the future, and I am both honored and a bit intimidated by the thought of following in his footsteps.