John Hulland
38 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-8539-5333
Terry College of Business, University of Georgia, Athens, Georgia
Publications
- Generative artificial intelligence: Marketing’s death knell or ringing in a new era? — Journal of the Academy of Marketing Science 2025
- Quest for insights: Leveraging data from the video game ecosystem in marketing — Journal of the Academy of Marketing Science 2025
- The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications — Journal of Marketing Research 2024
- Addressing the greatest global challenges (UN SDGs) with a marketing lens — Journal of the Academy of Marketing Science 2024
- Corporate sustainability research in marketing: Mapping progress and broadening our perspective — Journal of the Academy of Marketing Science 2024
- Out through the inn door … — Journal of the Academy of Marketing Science 2024
- Bibliometric reviews—some guidelines — Journal of the Academy of Marketing Science 2024
- Introducing another newJAMSCo-Editor — Journal of the Academy of Marketing Science 2023
- Scale use and abuse: Towards best practices in the deployment of scales — Journal of Consumer Psychology 2023
- To boldly go… — Journal of the Academy of Marketing Science 2022
- The importance of behavioral outcomes — Journal of the Academy of Marketing Science 2021
- Reviewers as developmental coaches — Journal of the Academy of Marketing Science 2021
- The future of technology and marketing: a multidisciplinary perspective — Journal of the Academy of Marketing Science 2020
- Introduction to the business model innovations in emerging markets special issue — Journal of the Academy of Marketing Science 2020
- Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing — Journal of the Academy of Marketing Science 2020
- Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing — Journal of the Academy of Marketing Science 2020
- Introducing a newJAMSco-editor — Journal of the Academy of Marketing Science 2019 (name-matched, not ORCID-linked)
- In through the out door — Journal of the Academy of Marketing Science 2019
- “Keep on Turkin’”? — Journal of the Academy of Marketing Science 2018
- Review articles: purpose, process, and structure — Journal of the Academy of Marketing Science 2018
- Marketing survey research best practices: evidence and recommendations from a review ofJAMSarticles — Journal of the Academy of Marketing Science 2018
- Does marketing and sales integration always pay off? Evidence from a social capital perspective — Journal of the Academy of Marketing Science 2014
- Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility — Journal of Marketing 2013
- Perceived marketing–sales relationship effectiveness: a matter of justice — Journal of the Academy of Marketing Science 2012
- The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
- Customer-directed selling behaviors and performance: a comparison of existing perspectives — Journal of the Academy of Marketing Science 2009
- Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment — Journal of Marketing Research 2008 (name-matched, not ORCID-linked)
- Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes — Journal of Consumer Research 2008
- The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance — Journal of Management Information Systems 2007
- Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 — Management Information Systems Quarterly 2004 (name-matched, not ORCID-linked)
- Managing An Organizational Learning System By Aligning Stocks and Flows† — Journal of Management Studies 2002
- Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System — Information Systems Research 2001
- Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects — Marketing Science 2001
- A Self-Efficacy Theory Explanation for the Management of Remote Workers in Virtual Organizations — Organization Science 1999
- Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View — Journal of Marketing 1999
- Structural and competitive determinants of a global integration strategy — Strategic Management Journal 1995
- Book Review: Foundations of Corporate Success: How Business Strategies Add Value — Journal of Marketing 1995
- Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena — Journal of Marketing 1993