Bibliometric reviews—some guidelines

Abstract

Like other scholarly outlets, each year theJournal of the Academy of Marketing Science(JAMS) receives many submissions that draw heavily on the use of bibliometric research techniques as a basis for reviewing a specific research domain (area of inquiry). Too frequently, these reviews employ sophisticated software tools to map the structure and development of the domain without also providing novel insights that lead the reader to a better understanding of the focal phenomenon. The result is a well-conducted systemization of existing knowledge that unfortunately adds little to the on-going conversation surrounding the field of study; such submissions are routinely desk-rejected.