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Out through the inn door …

John Hulland

Journal of the Academy of Marketing Science · 2024 · Volume 52 · Issue 6

DOI: 10.1007/s11747-024-01067-0

Abstract

An outgoing editor’s final editorial often encompasses recognition of key contributors, a review of the journal’s meaningful accomplishments and challenges experienced under the editor’s stewardship, as well as a thoughtful discussion of insights for the future. Such epistles are typically serious in tone (e.g., see Mark Houston’s editorial, this issue). Whereas I absolutely want to thank many folks for their efforts in support of theJAMSmission and to summarize some of the notable changes that occurred under my watch, I also want to make a few other points.

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