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Twitter sentiment as a weak signal in venture capital financing

Andranik Tumasjan, Reiner Braun, Barbara Stolz

Journal of Business Venturing · 2021 · Volume 36 · Issue 2

DOI: 10.1016/j.jbusvent.2020.106062

Abstract

How do venture capitalists (VCs) incorporate weak and strong signals in the valuation of technology-based startups? Based on a sociocognitive perspective of signaling theory, we introduce Twitter sentiment as a novel and weak signal, which we juxtapose with patents as a traditional, strong signal. While we find a positive association between both signals and VCs' venture valuations, our results reveal that Twitter sentiment does not correlate with actual long-term investment success, whereas patents do. Additionally, we identify and test novelty and experience characteristics (i.e., startup age and VC firm experience) as boundary conditions for our proposed signal-valuation relationships.

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