Mediation analysis and categorical variables: Some further frontiers†
Journal of Consumer Psychology · 2012 · Volume 22 · Issue 4
DOI: 10.1016/j.jcps.2012.03.007
Abstract
Iacobucci (2012) provides a conceptually appealing, readily implemented measure to assess mediation for a far wider range of data type combinations than traditional OLS-based analyses permit. Here, we consider potential applications and extensions along several lines, particularly in terms of random utility models, simulation-based estimation, and potential nonlinearities, as well as some methodological and cultural impediments.
Keywords
Mediation analysis, Bayesian statistics, Categorical data analysis, Regression, Consumer behavior, Marketing
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