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Mediation with categorical variables compleat†

Dawn Iacobucci

Journal of Consumer Psychology · 2012 · Volume 22 · Issue 4

DOI: 10.1016/j.jcps.2012.03.010

Abstract

This rejoinder addresses the thoughtful issues raised by the commentators. We hold to the analytical solution of fitting X → M (to obtain a and sa) and X&M→ (to obtain b and sb) via regression or logistic regression, depending on whether M and Y are continuous or categorical. Then researchers compute za, zb, and ZMediation.

Keywords

Mediation analysis, Categorical variables, Binary variables, Baron & Kenny

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