Man up and take it: Gender bias in moral typecasting

Abstract

Informed by moral typecasting theory, we predicted a gender bias in harm evaluation, such that women are more easily categorized as victims and men as perpetrators. Study 1 participants assumed a harmed target was female (versus male), but especially when labeled ‘victim’. Study 2 participants perceived animated shapes perpetuating harm as male and victimized shapes as female. Study 3 participants assumed a female employee claiming harassment was more of a victim than a male employee making identical claims. Female victims were expected to experience more pain from an ambiguous joke and male perpetrators were prescribed harsher punishments (Study 4). Managers were perceived as less moral when firing female (versus male) employees (Study 5). The possibility of gender discrimination intensified the cognitive link between women and victimhood (Study 6). Across six studies in four countries (N = 3,137), harm evaluations were systematically swayed by targets’ gender, suggesting a gender bias in moral typecasting.