Do behavioral observation scales measure observation?

Abstract

G. Latham and K. Wexley (see record 1980-02200-001 ) have claimed that behavioral observation scales (BOS) pose a simpler task for the rater than do either behaviorally anchored rating scales or graphic rating scales; with BOS, the rater need only observe and record behavior and need not make complex judgments about performance. Research on person memory suggests that recall for behaviors is structured by the same trait inferences and judgments that BOS are designed to avoid. In 2 experiments, 91 undergraduates rated videotaped lectures; data from the 1st experiment were used to construct BOS measuring clarity and speaking style. In the 2nd experiment, Ss used the BOS and a graphic rating scale to rate videotaped lectures in immediate and delayed rating conditions. As expected, the correlations between BOS ratings and judgmental ratings of performance were stronger when demands were placed on rater's recall. It is suggested that recall of behaviors is determined by the degree to which certain behaviors are representative of general judgments made about Ss being rated, and that BOS measure traitlike judgments rather than behavioral observation. (27 ref) (PsycInfo Database Record (c) 2025 APA, all rights reserved)