Study of consumer political orientations and store patronage

Abstract

A myriad of factors have been discussed and researched in analyzing the attitudes of customers toward a particular store and patronage of the institution. It is suggested that the political orientation of consumers should be considered when image and patronage decisions are being researched. 106 consumers completed the McClosky Conservative-Liberal scale and it was found that the political orientations of the participants and patronage of stores were significantly related. (PsycInfo Database Record (c) 2025 APA, all rights reserved)