The effect of intolerance of ambiguity upon product perceptions

Abstract

32 male undergraduates, with high and low scores on S. Budner's (see record 1964-08477-001 ) measure of intolerance of ambiguity, judged the newness of products varying systematically in atypicality and reported their willingness to buy them. The more intolerant Ss perceived the atypical products as newer than did tolerant Ss. Perceived product newness tended to be positively related to willingness to buy among tolerant Ss, but negatively related among intolerant ones. (PsycInfo Database Record (c) 2025 APA, all rights reserved)