Intrinsic versus extrinsic cues as determinants of perceived product quality

Abstract

Tested a portion of J. C. Olson's cue model which hypothesizes that, other things equal, intrinsic cues (e.g., physical product differences) will be stronger determinants of perceived-quality judgments than will extrinsic cues (e.g., price or store image). 90 female undergraduates were randomly assigned to the conditions of a 2 * 3 * 3 (Price * Store Image * Hosiery Product Samples) analysis of variance with repeated measures on the intrinsic factor. Results support the hypothesis; omega-square values revealed that 73% of the total variance was due to intrinsic product sample differences. Additionally, the hypothesis that perceived worth would be more strongly related to stated purchase intentions than would perceived quality was supported. (PsycInfo Database Record (c) 2025 APA, all rights reserved)