Attempting to operationalize product newness: A reply to Ostlund and Tellefsen
Donnelly, James H., Etzel, Michael J.
Journal of Applied Psychology · 1974 · Volume 59 · Issue 6
Abstract
Responds to L. E. Ostlund and B. Tellefsen's (see PA, Vol 53:Issue 4) questions regarding some methodological procedures, including the operationalization of product newness, employed in a 1973 study by J. H. Donnelly et al. These questions are addressed in an attempt to clarify the procedures and conclusions of the Donnelly et al investigation. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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