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Contractual Arrangement and Marketing Practices in the Indirect Export Channel

Bello, Daniel C., Williamson, Nicholas C.

Journal of International Business Studies · 1985 · Volume 16 · Issue 2

DOI: 10.1057/palgrave.jibs.8490451

Abstract

The association between contractual arrangement and the marketing practices of export intermediaries and domestic supplies is examined. Based on data colle

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